Singer Florence Welch has been appointed as Gucci's new timepieces and jewellery ambassador.
Welch, described in a post on Gucci's Instagram page as Creative Director Alessandro Michele's friend and muse, said 'I am a magpie and when Alessandro and I first met we bonded over our love of jewellery. I truly believe what he is creating at Gucci today is magic, and I am so excited to be a part of it'.